At the beginning of its introduction to Venice, it was considered a priceless commodity and only the very rich could afford it. Even today in Italy, the patriots of this country hold a high regard for this particular coffee. Back in those days those its purchase could only be made at chemist shops. In the beginning, though many religious groups frowned upon this newfound beverage. They dubbed it the devils beverage and tried to get the Pope at that time who was pope Clemente VII to ban the consumption of it. However, the Pope found it quite a tasteful drink and gave it his blessing. As time progressed coffee shops popped up through numerous Italian towns. Lavazza coffee is prepared with the utmost care from the start to the finish. The Italians demand high quality in their coffee and this has what made Lavazza one of the most favored in the Country because they have met and continue to meet the coffee needs of the people. One of the many keys to success when it comes to coffee made by Lavazza is the way in which the producers put great emphasis on the taste and quality of their coffee. The only way it can meet the expectations is by being completed with the highest quality raw materials. Lavazza coffee is prepared with special emphasis being placed on the roasting segment of the production. They do this by making sure they are using the latest technologies in order to retain and extract only the freshest flavor and quality. The current system used by Lavazza is the short cycles for roasting the Robusta beans. This helps to reduce the woody taste often found in this coffee and in helps to release the full flavored body from the beans. Whereas with the Arabica beans the average roasting cycle is utilized. This is to retain the fragrance that Arabica is so popular for can be released and its sweetness preserved. The Lavazza Espresso blends are subjected to the medium length roasting cycles, which helps the coffee to produce the creamy substance it is meant to be. Lavazza coffee blends are not something that one wants to pass up if the opportunity presents itself, which it surely will if in Italy. Some of the blends consist of 5 to 6 blends of various high quality beans. They are all chosen for the highest compatibility when joined together. Its this type of care and precision that makes Lavazza a most favored and popular coffee.
